With more competition coming into my employer's industry, I created a personal redesign of Purchasing Power LLC's homepage. Through research of competitors' websites, I was able to put together inspiration boards of aspects that seemed universal through the industry. Based on my research, the aspects of the PPC redesign are a straight-forward message about our company, trustworthy imagery, cohesive color palette, and updated look to our icons.
![](https://cdn.myportfolio.com/b5cffcd5-2975-4457-9c0f-4fa063ae56a6/1127d0e4-3484-4e41-8cc0-302acd2ba85a_rw_3840.jpg?h=5fc948e62a6f40b39b3824a6b1a3a404)
![](https://cdn.myportfolio.com/b5cffcd5-2975-4457-9c0f-4fa063ae56a6/67c60497-8b3c-4456-93ba-6be20cf54d26_rw_1920.jpg?h=7b24b53ca364800e562389abed70c165)